The one thing that’s going to make you stand out is being memorable. The guys on the speaker tours, the social media experts, the expert marketers and sales people – this is their secret sauce. It’s not about closing deals as much as it is opening people’s eyes and minds. Opening doors. And that happens when you do something worth remembering. Worth participating in.
Here’s a couple ideas I’ve been working on:
 Becoming a resource: if sales and marketing is all about credibility, then this is a no-brainer. At Hand Crank Films, for example, we give a lot of information away for free. Now, we’re traveling to Bangladesh on a nice size video shoot because people find us to be credible. Expert.
 Don’t Be Afraid to Be Wrong: To be truly remembered, you have to be fearless – not afraid to make mistakes – and accountable. Walking the edge means falling off now and again. Don’t believe me? Then get back to your cubicle. Or, better yet, paint your cubicle purple. Intrepid.
 Polish the image: Your image, just like your brand, is largely determined by others. Toyota can say they represent quality and spend millions on television ads proving it – but in the end the consumer decides. So too your audience and the people you meet everyday. But if your outreach is strong, persistent, and consistent, you can put your best foot forward. And if you’re genuinely a good person, that helps too. Integrity.
Lastly, ignore the pessimists and the naysayers. You’ll find them around every corner. They’ve already determined that being memorable is too hard. Or not worth the time. Or too intimidating. Let them wrestle with that bit thinking all by themselves.
by Chris Donaldson @chris_donaldson