In San Francisco, California, on March 7, 2012, Apple unveiled the third generation of their Apple TV digital media receiver. Although the device looks very much like the second generation Apple TV receiver, which boasted a more compact design than the first generation, the user interface has been given a whole new look in keeping with Apple’s eternal mission statement to provide user-friendly products and services.
The Apple A5 CPU is twice as powerful as the Apple A4 CPU in the previous incarnation, and instead of the drop-down menus of before, the upper portion of the display features large images from recently rented or top content, and below that, a row of I-Phone OS-styled icons for Movies, TV Shows, Music, Computers and Settings. Underneath these icons are ones for such services as Netflix, Flickr, MLB.com and Apple’s own Photo Stream. Not only does the new design maximize the on-screen space, but the 1080p display makes for a sharper picture quality overall. Not only that, the Genius option within the movies section will recommend movies for you based on your previous selections. Best of all, the brand new Apple TV receiver, which will be available for purchase very shortly, has a shockingly low retail price of $99. If one was to measure the price against the features, the new Apple TV receiver could very well be the bargain of the year.