GM To Advertise On Facebook Again

Facebook’s failed IPO largely owed to technical snafus when trading began, but one major reason for the disaster was American automobile manufacturer General Motors’ decision to stop spending money on advertising on that particular site, claiming that Facebook ads were ineffective.

After six weeks, the car concern has changed its collective mind, according to the Wall Street Journal, and is renegotiating a proposal to once again buy advertising space. GM’s decision was spurred on by Facebook’s agreement to let advertisers to use third-party data from outside of Facebook to target its users. The voice of reason behind this momentous decision was New York-based ad sales boss Carolyn Everson, who sidled up to GM CEO Daniel Akerson at the Cannes film festival last month.

The consensus among people in the advertising tech space is that Facebook cheated itself out of untold sums of advertising dollars. Although advertisers love to show their notices to people who visit their websites, Facebook disallowed advertisers from purchasing ads targeting Facebook users based on their activity outside the site, owing to the requirement of using third-party data in this process. Additionally, the word on the cloud is that Facebook attempted to invent new terms for ad buyers, which is generally regarded to be a mistake.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

5 Trends That Will Affect How Companies Use Social Media in 2018

Companies have been trying to figure their way around social media for quite a few years now, and that’s understandable. Commercial enterprises go where the potential customers are, and there’s no doubt that they’re very...

Top 10 Easy Shortcuts to Boost Your Productivity

Is your energy flagging at work? Here are some ways to increase your productivity. Working at a proper level of efficiency isn’t always easy to maintain, and everyone knows this. At some point or another,...

Digital Family Reunion To Host LA’s Tech Community 10th Annual Holiday Party

The 10th Annual Digital Family Reunion (DFR) will bring Los Angeles’ diverse technology industry together for a dynamic night of networking and celebration overlooking downtown from the upper floors of the Wells Fargo Center South...

4 Steps to Building Your Personal Brand

Your personal brand is all about what you do, how you do it and why you do it. So, don't fake it.  Here are few great steps to help you create your personal brand. Most...

Top 4 Tips on Building a Real Networking Community

Everybody knows the value of networking. Most people have friends and family to help them with their problems and to offer their support and ideas. These people can also introduce you to others, such as...