Don’t confuse social media with being social. Spending time on Twitter and Facebook can certainly have tremendous value, especially for businesses wanting to maintain and grow networks. There’s a lot of great places to go to get information about that.
But how are the immediate conversations going? The ones around the dinner table, with the guy next to you at work, with the person in line at the grocery store? I think sometimes we all get so wrapped up in having conversations on a computer screen that we’re negligent with the people who can make the most immediate and profound impact on our lives.
Or, as importantly, the impact we can make on other people’s lives.
Hitting ’send’ is fun. It can be really valuable. And there are incredible upsides. Just don’t forget the power and necessity of looking people in the eye.