Kissmetrics: Web Analytics And Conversion Solution Built To Optimize Marketing

KissMetrics is a web analytics company that caters to small and medium-sized companies. The company was launched in May 2008 and has been tracking more than 5 billion people and more than 36 billion interactions.

Unlike the traditional web analytics service that is usually concerned only with the number of page views, KISSmetrics analyzes data that is more relevant to business owners.

With KISSmetrics, businesses can track the behavior of their customers who visited their websites. It can also help its clients in improving conversion rates. Instead of boring Excel dashboards, KISSmetrics can create funnels that would visualize to users which aspects of their businesses are slowing them down the most.

Most importantly, KISSmetrics helps its clients find ready and willing customers. It can break down data well that can give inputs on which marketing campaigns deliver the most number of transactions to the business, and which campaigns should be scrapped altogether.

KISSmetrics offers a free 14 day trial. After that, users have to sign up for the subscription-based services that can be set up and launched in a matter of minutes. Each plan can be upgraded, downgraded, or scratched anytime.

The starter plan is priced $179 a month and can keep track of half a million events per month. The basic plan has a monthly fee of $299 and can monitor up to 1 million events. The professional plan has a monthly service charge that starts at $599.

KEY FEATURES:

  • Free setup assistance
  • Unlimited funnel and cohort reports
  • Unlimited retention reports
  • Unlimited customer profiles, group contact lists, and A/B test reports
  • E-mail support
  • Real-time data monitoring
  • Segment data
  • Data export
  • Multi platform and device support

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