Whether you know it or not, when you are the founder of a new startup, you are in the position where you have to prove your professionalism and viability in any and every way possible at all times. Your service and/or mobile application is an extension of who you are, and therefore, you are very much selling yourself.
Indeed, there’s no reason why you shouldn’t use as many opportunities as possible to engage clients, angel investors and other such important people, and email is no exception, since it has eclipsed the telegram and is overtaking the written letter as the standard method of communication. Before the advent of email, businesses new and old, large and small would send their correspondence on stationery consisting of paper of a certain tasteful thickness, texture and color with an elegant letterhead at the top in the center.
With Emma, an online service purpose-designed for handling all your email marketing needs, not only can you give your company’s correspondence the sharp look that will enable your startup to put its best face forward, you also will be able to gather and organize your contacts.
With your Emma account, you are given a custom template designed absolutely and expressly for your business, consisting of a header and a footer custom-built for your brand. Best of all, you can design it yourself, upload it to your account at myemma.com and Emma will build a working copy just for you. Text and graphics can be easily added and there are formatting tools to guide you as you give your company newsletter a look that stands out from the rest.
