When it comes to creating authentic connections, nothing beats the power of video. At the first-ever Marketer Day event, we had the chance to chat with Vahag Karayan, CEO and co-founder of BrandLens, an innovative video technology platform that’s changing the way brands connect with their audiences.

With BrandLens, it’s now effortless to collect and co-create branded video content from your customers, fans, employees, or entire communities, no downloads, no complicated setups, just pure simplicity.

Whether you’re an experiential marketing agency, influencer marketing firm, or part of an organization in retail, fashion, sports, or beyond, BrandLens has something for everyone. Need to collect testimonials? Done. Want to launch a fun, user-generated content (UGC) campaign? Easy. Looking to create buzz around an event? BrandLens makes it possible, and simple.

How BrandLens Works

Creating a branded video experience with BrandLens is ridiculously easy, but don’t take our word for it, see how it all comes together step by step:

Custom Video Templates – Start by building your branded video template. Add your logo, on-screen prompts, and instructions. It’s all customizable, so your brand’s vibe shines through every frame.

Seamless Sharing – Share your campaign link or QR code. This intuitive setup eliminates any hurdles—no apps or tricky downloads required.

Effortless Recording – Customers, employees, or fans can instantly record directly in their browser. With clear prompts, participants capture high-quality videos with ease.

Secure Collection – Every video gets funneled into your secure BrandLens library. Rights for usage are locked in upfront, keeping everything hassle-free.

Empowering Sharing – If you choose to enable it, participants can download or share their videos with the world, transforming them into brand ambassadors who amplify your message.

One of the ultimate highlights? You can get a campaign up and running in just minutes. That’s not an exaggeration—select a template, customize your branding, send out a link, and participants start submitting videos in a flash.

Revolutionary Simplicity

The app-free experience is a game-changer. Unlike other platforms that require downloads or registration, BrandLens keeps things user-friendly. All participants need to do is click a link or scan a QR code. That’s it. They’re ready to record—not only making participation seamless but also boosting engagement rates.

The Hershey’s Valentine’s Example

Curious about what this looks like in the real world? Vahag Karayan shared an example that perfectly illustrates BrandLens’ magic.

Picture this: Valentine’s Day, a classic Hershey’s chocolate box, and a QR code printed right on the package. A customer buys the box for their loved one and scans the QR code.

That launches a video app where they record a heartfelt message, then submit it. Later, their loved one scans the same QR code, types in a unique access code, and voila—their Valentine’s Day chocolate box comes with a surprise personal video.

How cool is that? This kind of creativity isn’t just marketing genius—it’s the kind of innovative experience that builds lasting memories with a brand.

Turning Participants into Brand Amplifiers

The beauty of BrandLens lies in how it transforms passive customers into active creators. Every participant transforms into a brand amplifier, not only sharing their experiences but also creating authentic, UGC-driven campaigns that resonate. Videos sourced through BrandLens feel personal, real, and relatable—a stark contrast to overly polished ads.

For businesses, BrandLens isn’t just a tool. It’s a game-changer. The platform’s ability to simplify the creation of branded video campaigns makes it a must-have for modern marketing strategies. From empowering employees to connect through internal initiatives to creating moments like Hershey’s Valentine’s Day surprise, the possibilities are endless.

BrandLens is reimagining storytelling, making branded video content an interactive and inclusive experience. Whether you’re building a community, launching a campaign, or just looking for a better way to share your message, BrandLens creates a win-win—where stories unfold, audiences engage, and connection comes to life.

Post Views: 417